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Articles on analytics, strategy, and online store optimization. We share what we learn working with different ecommerce businesses.

Shopify Sales Analysis: How to Read Reports and Decide What to Do Next

Analyze Shopify Sales Every Week

Analytics

Shopify Sales Analysis: How to Read Reports and Decide What to Do Next

Shopify sales analysis is the weekly job of reading sales reports by product, variant, channel, and referrer, then leaving admin with named actions. Rank SKUs on net sales, compare date ranges, and check whether a drop is demand, stock, or traffic quality.

12 Retail KPIs Shopify Merchants Should Track to Protect Revenue

12 Retail KPIs That Matter

Analytics

12 Retail KPIs Shopify Merchants Should Track to Protect Revenue

A practical retail KPI scorecard for Shopify merchants: 12 metrics grouped by reorder, promote, demote, and fix decisions, plus a weekly review you can run in under 30 minutes.

Product Segmentation for Ecommerce: How to Group SKUs by Revenue, Conversion, and Inventory Risk

Segment SKUs By Revenue And Risk

Merchandising

Product Segmentation for Ecommerce: How to Group SKUs by Revenue, Conversion, and Inventory Risk

Product segmentation groups SKUs by revenue, conversion, and inventory risk so you reorder heroes on time, promote hidden winners, and stop funding traffic traps.

How to Calculate Days Sales in Inventory in Shopify

Days Sales In Inventory Formula

Inventory

How to Calculate Days Sales in Inventory in Shopify

Days sales in inventory (DSI) is average inventory divided by COGS, multiplied by the days in the period. Use Shopify inventory value and profit reports to calculate it by SKU, then act when stock sits too long or too short.

How to Use Shopify Analytics in a Weekly Store Review

Weekly Shopify Analytics Workflow

Analytics

How to Use Shopify Analytics in a Weekly Store Review

A practical weekly workflow for how to use Shopify analytics. Open sales, inventory, and conversion reports, then leave admin with named restock, promote, and traffic actions.

How to Choose Ecommerce Analytics Tools for a Shopify Store

Choose Analytics Tools That Act

Analytics

How to Choose Ecommerce Analytics Tools for a Shopify Store

How to choose ecommerce analytics tools for Shopify: name the decision you need this week, match a tool category, then keep only the app that returns a ranked action list.

Inventory Optimization for Shopify: Prevent Stockouts Without Overstocking

Optimize Stock Without Overbuying

Inventory

Inventory Optimization for Shopify: Prevent Stockouts Without Overstocking

Inventory optimization means buying the right SKUs at the right time. Use sales velocity, lead time, and revenue at risk to cut stockouts without overstocking.

Conversion Optimization Tools for Shopify: What to Use and When

Shopify Conversion Optimization Tools

CRO

Conversion Optimization Tools for Shopify: What to Use and When

A practical comparison of conversion optimization tools for Shopify merchants: native funnel reports, heatmaps, product-level conversion, and A/B tests, plus a stack you can put to work this week.

Visual merchandising ecommerce: a Shopify presentation guide

Visual Merchandising For Shopify Stores

Visual

Visual merchandising ecommerce: a Shopify presentation guide

Visual merchandising ecommerce is how Shopify stores present products with photos, galleries, and collection grids. Set media rules, fix inconsistent thumbnails, and give shoppers enough views to buy.

Assortment Planning for Shopify: Decide Which Products Deserve More Exposure, Reorders, or Removal

Promote, Reorder, or Remove SKUs

Merchandising

Assortment Planning for Shopify: Decide Which Products Deserve More Exposure, Reorders, or Removal

Assortment planning is how Shopify merchants decide which products get more exposure, which get reorders, and which get cut. Use ABC grades, sell-through, and collection performance to set the mix.

Inventory Aging Report for Shopify: Find Slow-Moving Stock Before Dead Stock

Find Slow Moving Stock Early

Inventory

Inventory Aging Report for Shopify: Find Slow-Moving Stock Before Dead Stock

Build an inventory aging report in Shopify that ages current units from receipt date, then decide which SKUs to promote, bundle, markdown, or stop reordering.

Sell-Through Rate for Shopify: Formula, Benchmarks, and What to Do Next

Sell-Through Rate For Shopify

Inventory

Sell-Through Rate for Shopify: Formula, Benchmarks, and What to Do Next

Learn the sell-through rate formula, Shopify-ready benchmarks, and the next action when a SKU sells too slowly or too fast.

Spot the next lost sale before it happens

Install Skymetrics to see what to reorder, what to promote, and what to fix in your Shopify store. Start free in 3 minutes.

5.0 in Shopify App Store