Discover our blog
Articles on analytics, strategy, and online store optimization. We share what we learn working with different ecommerce businesses.
Sell-Through Rate For Shopify
Sell-Through Rate for Shopify: Formula, Benchmarks, and What to Do Next
Learn the sell-through rate formula, Shopify-ready benchmarks, and the next action when a SKU sells too slowly or too fast.
Shopify Product Recommendations Setup
How to Set Up Shopify Product Recommendations
Set up Shopify product recommendations with Search & Discovery, then pick related and complementary products using conversion data so shoppers actually buy more.
Ecommerce Funnel Metrics That Matter
Ecommerce Funnel: The Metrics That Tell You What to Fix Next
An ecommerce funnel shows where shopper sessions stop progressing. Measure each stage consistently, estimate revenue at risk, and prioritize the fix with the highest expected value.
Make More Products Sell
ecommerce merchandising
Ecommerce merchandising is how you decide which products get seen first. Use conversion, traffic, and stock data to promote winners, bury losers, and stop hiding products that already sell.
Smarter Shopify Reorder Size
Economic Order Quantity (EOQ) for Shopify: Calculate a Smarter Reorder Size
Learn the EOQ formula, work a Shopify product example, and know when the classic model fails so you order the right quantity, not just the right date.
Calculate Inventory Carrying Cost Fast
Inventory Carrying Cost: How Shopify Merchants Calculate It and Cut It
Inventory carrying cost is the annual price of holding unsold stock. Use the formula, a Shopify SKU example, and a weekly review to find the products draining cash.
AI Agents Ecommerce Revenue Leaks
6 AI Agents for Ecommerce That Catch Revenue Leaks Before They Cost You Sales
Most conversations about AI agents for ecommerce focus on customer service. The agents that protect revenue watch stock, conversion, and collections, then tell you what to fix first. Here are six worth knowing.
12 Metrics That Tell You What To Fix
12 Ecommerce Performance Metrics That Tell You What to Fix Next
Most ecommerce metric guides list KPIs without telling you what to do about them. Here are the 12 that point straight to your next fix, grouped around the three leaks that actually cost Shopify merchants revenue.
Inventory To Sales Ratio Explained
Inventory-to-Sales Ratio: Formula, Shopify Example, and What to Do Next
The inventory-to-sales ratio tells you how much capital is tied up in stock for every dollar of sales. Here's the formula, a worked Shopify SKU example, and the action checklist to run monthly.
Ecommerce Demand Forecasting Reorder Workflow
Ecommerce Demand Forecasting: How to Reorder Before a Bestseller Sells Out
Ecommerce demand forecasting turns sales velocity, lead time, and seasonality into a reorder decision you can act on today. Here's the four-step workflow, no spreadsheet required.
ABC Analysis SKU Priority Framework
ABC Analysis in Inventory Management: How Shopify Merchants Should Prioritize SKUs
ABC analysis in inventory management ranks SKUs by revenue impact so you know which products deserve tight stock control and which don't. Here's how to run it on a Shopify catalog.
Ecommerce Conversion Rate Benchmarks By Industry
Average Ecommerce Conversion Rate by Industry: What the Benchmarks Actually Tell You
See real, sourced conversion rate benchmarks by industry, then learn how to tell whether your store's gap comes from traffic quality, product mix, or merchandising.
Spot the next lost sale before it happens
Install Skymetrics to see what to reorder, what to promote, and what to fix in your Shopify store. Start free in 3 minutes.
5.0 in Shopify App Store